Director of Key Accounts
Christina joined the MindMeld team 2 years ago. She brings 12+ years of restaurant, sales, marketing, and social media management experience to MindMeld. Christina began her restaurant career working as a server for several national concepts which lead to a role as a new store opening trainer and then to a marketing position with the franchisor of Tilted Kilt. She was the concepts first Field Marketing Consultant working with franchise and corporate restaurants to help them develop and execute local store marketing plans.
Christina also served as a member of the Beverage Committee and assisted with supplier marketing programs, billing and relationship management. As major multi-unit markets were established she coordinated meetings for local Beverage Summits with local distributors and franchisees to develop market wide plans.
Christina’s years of FOH and training knowledge are helpful when selecting programs to ensure they are executable from a FOH standpoint and that staff will understand how to market to customers. Christina’s professional goal is to help her clients drive sales and grow their business. She resides in Las Vegas, NV.
Meet the Minds
Kristin brings 28 years of restaurant industry experience to MindMeld. Kristin began her career working for QSR and Fast Casual concepts including Subway, Schlotszky’s Deli, Port of Subs and she was a franchisee of Cold Stone Creamery. Kristin also spent 7 years as the VP of Marketing for the Tilted Kilt Pub & Eatery helping build, market and grow the brand from 11 pubs to over 100. Kristin has extensive experience in successful strategic planning, marketing and advertising campaign development and execution, creative development, concept branding, media placement, strategic partnership development and menu and beverage program management.
Kristin has worked on the franchisee side, the franchisor side and has been a franchisee herself giving her a broad and balanced understanding of the restaurant industry. Launching and managing the Tilted Kilt’s beverage program and working alongside the various beer, wine and spirit partners is what led to Kristin’s desire to get into a consulting role today. She realized there is a big opportunity to help restaurants and beer, wine and spirit companies identify brands and create marketing programs that fit with each other to accomplish the main goal of driving sales and volume. Kristin’s professional goal is to help her clients drive sales and grow their business.