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  • Analyze your internal beverage data to see where you have opportunities. 

    • Current product depletions, PMIX, beverage  promotions, recipes and drink cost sheets

  • Analyze your customer demographic to suggest brands, cocktails and menu changes to increase alcohol sales.

  • Review current Beverage Vendor relationships and partnerships.

  • Research current trends and new products that fit brand, discover missed opportunities and hold mixology sessions.

  • Form direction and strategy from above data points.  

  • Produce annual beverage marketing and R&D calendar. 


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