Analyze your internal beverage data to see where you have opportunities. 

• Current product depletions, PMIX, beverage  promotions, recipes and drink cost sheets
   

Analyze your customer demographic to suggest brands, cocktails and menu changes to increase alcohol sales.
 

Review current Beverage Vendor relationships and partnerships.
 

Research current trends and new products that fit brand, discover missed opportunities and hold mixology sessions.
 

Form direction and strategy from above data points.  
 

Produce annual beverage marketing and R&D calendar.